Face Of Auto Sales: Frankman Motor Company

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face of auto sales

Dealer Principal Cole Frankman

Frankman Motor Company, under the leadership of Dealer Principal Cole Frankman, epitomizes the evolution of an enduring family business. Established in 1988 by Cole’s parents, the dealership began in a modest detached garage and horse barn. Today, it boasts a sprawling 10+ acre facility, featuring a showroom with more than 250 vehicles, a full-service center, a detail department, body shop, and a retail collision facility, supported by a dedicated team of more than 50 employees.

Cole Frankman’s journey from a lot porter to dealer principal in 2018 has given him a deep understanding of every facet of the business. His goal is to use that understanding to create the premier independent preowned dealership in the region by prioritizing transparency, customer-centric processes, and exceptional service.

Above all else, he stays true to his philosophy: “We don’t sell cars. We help people buy cars.”

Frankman Motor Company
26874 SD HWY 11
Sioux Falls, SD 57108
frankmanmotors.com

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