About Faces of Sioux Falls

I first heard about the “Faces of” concept in 2016 from a publisher out of Omaha, Nebraska. They had created a magazine that helps promote local businesses by featuring a “Face” of a specific business type (e.g., “Face of Architecture”). This publisher found that the publication was able to connect community members with local Omaha businesses. From there, I talked to other publishers and wanted to see how the publication was received in their markets. Overall, we found that the feedback was really great in those regions, too.

Of course, I love and will always champion the idea of promoting community. That’s why in 2021, we decided to bring this concept to the Fargo-Moorhead-West Fargo and Bismarck-Mandan communities. And in 2022, we continued to create this publication in those markets while also bringing the concept to Sioux Falls.

We continued in all three markets through 2023 and 2024 as well. At every stop along the way, we’ve received such great feedback that we’re proud to bring it back now for our fourth annual Sioux Falls edition in 2025.

We hope you enjoy this publication and take the opportunity to get to know some of the people behind our thriving business community.

In 15 years, we’ve been able to create over 500 magazines—all of which are solely focused on telling positive community stories! This is another piece of that puzzle, and I truly believe you’ll enjoy reading about your friends and neighbors in the ensuing pages.

This publication is considered a “native advertising piece” in the publishing industry. This means that each “Face of” is a sponsored page and paid for by that advertiser. However, this is not a “Best of” publication—it is simply a way for our community to see some of the “Faces” of respective businesses. In turn, we are connecting our readers to businesses they may not even be aware of.

By making this a sponsored magazine, we were able to produce the publication at a high quality and provide 25,000 copies free to the public. Our sales and editorial teams worked to ensure that we reached out to credible “Faces” of the categories we chose. Our goal is for readers to enjoy learning more about some of the people behind the businesses that make our community flourish. Hopefully, it will create a better sense of community and also encourage more of us to shop local!